This week I want to say a few words in praise of the small
single-screen theater. I grew up in a small, windswept farm town in
southeastern Idaho. The tallest building in town was two stories, the most
popular activity on Friday nights was dragging Main Street, and the town was
surrounded by potato fields and lava flows in every direction for a hundred
miles. As much as I loved growing up there, it was not what you would call
glamorous. But there was one place that did have a little sparkle and
excitement to it. The Westwood Theater was a cavernous single screen theater
built in 1917 and located right on Main Street. Whether it was the hot, dusty
summer or the bitter cold winter, The Westwood was always there, its marquee
lit up and gleaming in dim evening light.
There was an actual glassed-in box office window that faced
the street that was flanked by frames displaying that week’s movie poster. The
lobby was a cozy, little den with a glass concession counter, more movie
posters, and even those little velvet rope dividers for people standing in
line. The whole place was presided over by the manager, Mr. Wilson, who, with
his slicked back hair and impeccably manicured pencil ‘stache looked to a
small-town kid like me like a French concierge.
With 430 seats, the theater itself seemed huge. Red velvet curtains
covered the screen until it was showtime.
The triangular sconces on the walls would imperceptibly dim and then the
massive red curtain over the screen would slowly and ceremoniously rise as the
trailers began to play.
I have so many memories of leaving the Westwood through the
back alley doors and being punched in the face by Idaho’s winter wind or
walking back out into the lobby and being surprised because it was still light
at 8:30 on a July evening. Leaving the Westwood, regardless of the movie I saw,
I always felt like I had been part of an event. Seeing a movie there was
meaningful and important, even if the film wasn’t.
These days, movie watching is an entirely different
experience. With DVD and Blu Ray, streaming, and video-on-demand, along with
laptops, phones, tablets, and wristwatches that you can watch films on, anyone
can watch a movie any time, anywhere. But there’s very little sense of “going
to the Movies” with a capital M.
This holiday season, I intend to see as many movies as I
can, but I don’t want to just watch a movie – I want to go to the movies. One
of the great things about central Michigan is that many small towns still have
locally owned single screen theaters on their Main Streets. The Ideal in Clare,
the Strand in Caro, the Vassar in Vassar. The bumpy, yellow bulbs and buzzing
neon lights of the marquee still invite us in to those den-like lobbies for
popcorn, soda, and ridiculously overpriced boxes of M & M’s.
There are disadvantages to theaters like this, of course.
They only show one movie at a time, generally, and you don’t get the
overwhelming sensory experience of super-ultra-mega digital surround sound or
seats that convert into a small bed from IKEA. But in exchange for regular
speakers and seats, you get the feeling of going somewhere special, instead of
just watching a movie on your laptop in your sweats on your couch while your 5
year old tugs at your sleeve. This holiday, try finding the nearest single
screen theater. Get a sitter for the kids, or better yet, take them with you. Get
a little dressed up. Maybe grab some dinner at the local diner before the show.
Let it be an event. Go out into the cold snowy weather so you can be welcomed
into the warm glow of the theater lobby.
Don’t just watch a movie this
Christmas. Go to the Movies.
This review originally appeared on Q90.1. For more information, visit www.deltabroadcasting.org.
This review originally appeared on Q90.1. For more information, visit www.deltabroadcasting.org.